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Business Development – Study Room


1. Analyse the role that planning has in developing new business streams (circa 500 words for parts 1.1 and 1.2 total)
1.1 Use the TOWS matrix to identify a response to a future opportunity or threat
1.2 Identify the business planning links between marketing, finance, HR and operation

2. Conduct research into demand and assess market potential information (circa 650 words for 2.1 to 2.3 total)
2.1 Produce an ‘opportunities matrix’ that supports strategy development and responses to external threats
2.2 Use primary and secondary research to define the size of an opportunity
2.3 Identify both tangible and intangible resources that exist and those required to support such a development strategy

3.Prepare a business model and present a business sales plan (circa 850 words for 3.1 to 3.3 total)
3.1 Develop a business model to support a development strategy
3.2 Produce sales measures and key success factors
3.3 Prepare and deliver pitch to raise support and finance for a development strategy


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