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Hi, Can you please write a paper on the Context and Need of Apple Car, based on the format shared in the attached document? Guidelines for Submissio


Hi, Can you please write a paper on the Context and Need of Apple Car, based on the format shared in the attached document? Guidelines for Submissio

Hi,

Can you please write a paper on the Context and Need of Apple Car, based on the format shared in the attached document?

Guidelines for Submission: Submit your completed milestone as a Microsoft Word file with double spacing, 12-point Times New Roman font, and one-inch margins. The recommended length for this milestone is 8 to 10 pages (plus a title page and references).

Overview: This milestone establishes your chosen organization’s direction within the marketplace and introduces your new product or service idea. This is important because it drives the subsequent activities, milestones, and the final project. Without a strong sense of the organization’s purpose within the marketplace, consumer trends, and how to meet target market needs at the appropriate price, management is less likely to maximize the efficiency of business activities, more likely to miss fully meeting the needs of its chosen target market, and—most importantly—lose revenue. This milestone establishes the organization’s indemnity, psychographics and demographics of the target market, and the costs associated with bringing the idea to the market.

Prompt: Use headings within your paper that correspond with each portion of the rubric. Specifically, the following critical elements must be addressed:

• Context Building on your intrapreneurial or entrepreneurial idea , write a paper that addresses the following:

o Describe your corporate mission and brand description and how these two components drive business decisions. o Assess how your new idea fits into the brand. o Evaluate the effectiveness of your organization’s current brand and how this influences your new product/service.

• Need For your idea, continue your paper by addressing the following:

o Target Market  Define basic demographics of your targeted consumer or buying style of organizational buyer, and analyze why they are a good

choice.  Define behavioral and/or psychographic characteristics of your targeted consumer or buying style of organizational buyer, and

analyze why they are a good choice.

o Want or Need  Analyze what your target demographic(s) want or need and how the new idea meets those wants or needs.  Defend why your chosen target demographic(s) is best for this new product/service.

• Pricing and Costs Using the idea that you have chosen, finish your paper by covering the following:

o Determine your fixed and variable costs and how they fit with your company’s short- and long-term goals. Use a narrative with a table to show calculations for cost categories. Provide reasonable estimates for each of the categories. Specific or in-depth financial analysis is not necessary.

o Judge how much your target market is willing to pay for your product/service. Examine competitors’ pricing and explain reasoning for differences.

o Evaluate how much your target market is willing to pay for your product/service if it aligns with their corporate social responsibility (CSR) preferences. Weave CSR into the launch of your new idea.

o Justify your pricing strategy (skimming, penetration, economy, or premium).

 Writing When drafting your paper, consider the following:

o The writing should be clear and correct. There should be no major errors of grammar, spelling, organization, or citation style. o Remember to use headings within the paper that correspond with each portion of the rubric.

Rubric Guidelines for Submission: Submit your completed milestone as a Microsoft Word file with double spacing, 12-point Times New Roman font, and one-inch margins. The recommended length for this milestone is 8 to 10 pages (plus a title page and references). The final project will be about 30 to 40 pages. Sources should be cited according to APA style, with a reference section and in-text citations.

Critical Elements Proficient (100%) Needs Improvement (70%) Not Evident (0%) Value Context: Brand Description Describes the key features of the

company’s brand and how these features drive business decisions

Describes the key features of company’s brand and how they drive business decisions, but response omits key features, contains inaccuracies, or connections between brand and decisions are perfunctory

Does not describe key features of company’s brand and how these features drive business decisions

8

Context: Fit Assesses how new idea fits with company’s existing brand and how that impacts business plan, supported by relevant research and analysis

Assesses how new idea fits with company’s existing brand and impact on business plan, supported by research and analysis, but response is cursory, omits key details, contains inaccuracies, or support is not relevant

Does not assess how new idea fits with company’s existing brand and how that impacts business plan, supported by research and analysis

8

Context: Effectiveness Evaluates effectiveness of existing branding efforts, including implications for new product or service, supported by relevant analysis

Evaluates effectiveness of existing branding efforts, including implications for new product or service, supported by analysis, but response is cursory, omits key details, contains inaccuracies, or support is not relevant

Does not evaluate effectiveness of existing branding efforts, including implications for new product or service, supported by analysis

8

Critical Elements Proficient (100%) Needs Improvement (70%) Not Evident (0%) Value Need: Target Market: Basic

Demographics Defines key demographic features of target market and analyzes why they are a good choice, supported by relevant research

Defines demographic features of target market and analyzes why they are a good choice, supported by research, but response is cursory, omits critical features, contains inaccuracies, or support is not relevant

Does not define key demographic features of target market and analyze why they are a good choice, supported by research

8

Need: Target Market: Psychographics

Defines other behavioral or psychographic characteristics of target market, and analyzes why they are a good choice, supported by relevant research

Defines other behavioral or psychographic characteristics of target market, and analyzes why they are a good choice, supported by research, but response is cursory, omits key characteristics, contains inaccuracies or support is not relevant

Does not define other behavioral or psychographic characteristics of target market, and analyzes why they are a good choice, supported by research

8

Need: Want or Need Analyzes how new product or service meets a specific want or need of target market, supported by relevant market research

Analyzes how new product or service meets a specific want or need of target market, supported by market research, but response is cursory, omits key details, contains inaccuracies, or support is not relevant

Does not analyze how new product or service meets a specific want or need of target market, supported by market research

8

Need: Why Defends choice of target market relative to product success, based on analysis of target market’s characteristics, needs, and wants

Defends choice of target market relative to product success based on analysis of target market’s characteristics, needs, and wants, but defense is cursory, illogical, contains inaccuracies, or is not well-supported

Does not defend choice of target market relative to product success, based on analysis of target market’s characteristics, needs, and wants

8

Pricing: Costs Determines fixed and variable costs associated with new good or service and how costs fit with company objectives, supporting narrative with table showing calculations and assumptions

Determines fixed and variable costs and how fit with company objectives, supporting narrative with table showing calculations and assumptions, but response omits key details, contains inaccuracies, or is based on faulty assumptions

Does not determine fixed and variable costs associated with new good or service and how costs fit with company objectives, supporting narrative with table showing calculations and assumptions

8

Critical Elements Proficient (100%) Needs Improvement (70%) Not Evident (0%) Value Pricing: Pay Judges how much target market is

willing and able to pay for product or service, using target market analysis and research on close competitors’ prices to justify response

Judges how much target market is willing and able to pay for product or service, using target market analysis and research on close competitors’ prices to justify response, but response is cursory, contains inaccuracies, or is not well-supported by research and analysis

Does not judge how much target market is willing and able to pay for product or service, using target market analysis and research on close competitors’ prices to justify response

8

Pricing: Preferences Evaluates whether targeted consumers are willing and able to pay more for product or service if it aligns with their preferences for corporate social responsibility, justifying response with evidence

Evaluates whether targeted consumers are willing and able to pay more for product or service if it aligns with their preferences for corporate social responsibility, justifying response with evidence, but response is cursory, contains inaccuracies, or is not well- supported by evidence

Does not evaluate whether targeted consumers are willing and able to pay more for product or service if it aligns with their preferences for corporate social responsibility, justifying response with evidence

8

Pricing: Strategy Justifies pricing strategy and price selection for new product or service in light of analysis

Justifies pricing strategy and price selection for new product or service in light of analysis, but justification is cursory, illogical, contains inaccuracies, or is poorly-supported

Does not justify pricing strategy and price selection for new product or service in light of analysis

8

Writing Submission has no major errors related to grammar, spelling, organization, or citation style

Submission has some errors related to grammar, spelling, organization, or citation style that negatively impact readability and articulation of main ideas

Submission has critical errors related to grammar, spelling, organization, or citation style that prevent understanding of ideas

12

Total 100%

  • MBA 560 Milestone One Guidelines and Rubric

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