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Microsoft – Study Room

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Your company has decided to move forward with the acquisition of the smaller company as described in the Phase 1 Individual Project. Your company was impressed with the information that you provided about Porters five factors and your qualitative evaluation of the industrys strategic position. Your management has now asked you to create a Strategic Business Plan for the newly acquired company. You must provide this new plan and incorporate the information about Porters five factors.

Your Strategic Business Plan should include the following features:

Executive summary
Marketing analysis
You should identify a target market.
You should establish a strategy for acquiring a customer base.
Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis
Financial statements
Summary of the relevance of Porters five factors
Conclusion

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