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Prior to working on your Porters Five Forces analysis, be sure to read and review all articles and readings listed on the P

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Prior to working on your Porters Five Forces analysis, be sure to read and review all articles and readings listed on the P

please read the instruction in point 5 there will be A detailed analysis of each force within Porter’s Five Forces model, in this need to work on bargaining power of suppliers ..

need 2 pages – 3-4 references

Instructions for Deliverable

  1. Review the rubric to make sure you understand the criteria for earning your grade. You can learn more about the specific skills being assessed by reviewing the links in Problem-Based Learning Resources(new tab).
  2. Prior to working on your Porter’s Five Forces analysis, be sure to read and review all articles and readings listed on the Problem Overview page as well as the following chapters in the course textbook: Marketing Strategy: A Decision-Focused Approach.
    1. Chapter 4, “Understanding Market Opportunities”
    2. Chapter 5, “Measuring Market Opportunities: Forecasting and Market Knowledge”
  3. Meet as a team to ensure you have a shared understanding of the requirements for this step. As a team, use your PBL plan to outline how you will all meet the requirements individually and collectively.
  4. This assignment has three sections.
    1. Written analysis of the Porter’s Five Forces
    2. Visual representation of your analysis
    3. Identification of the organization within the industry your team will examine later in the course
  5. Porter’s Five Forces. This written analysis (up to nine pages) will include the following:
    1. A detailed analysis of each force within Porter’s Five Forces model: bargaining power of consumers, bargaining power of suppliers, potential development of substitute products, potential entry of new competitors and rivalry among competing firms
    2. In your analysis, be sure to include the stakeholder’s cultural distinctives, as applicable, and respond to how this stakeholder’s cultural distinctive can influence marketing. The Hofstede model is helpful to examine cultural distinctives.
    3. Clearly indicate team members’ contributions.
  6. Visual Representation. This visual representation is a one page illustrative model of your team’s Five Forces analysis.
  7. Identify the organization within the industry.
    1. Identify the organization within the industry your team will examine in PBL Steps 2, 3, 4, and 5 later in the course.
    2. Include one or two paragraphs to fully explain why your team selected this organization.
  8. Requirements:
    1. The body of the document is not to exceed 11 pages, with up to nine pages of written content for your Porter’s Five Forces analysis, one page with a visual representation of the team’s Five Forces analysis, and one to two paragraphs to identify the organization within the industry, plus title page and references page.
    2. Clearly indicate team members’ contributions
    3. Research requirement: a minimum of 10 credible and applicable sources. The course textbook can be used as a source in this paper, and the balance of your sources need to be sources that are not provided in this course.
  9. Edit your paper. Verify that the content per the instructions is included and that all direct quotes and paraphrases have been properly cited and referenced. Review the entire paper for APA formatting and English grammar standards.
  10. Retain a copy of the completed Porter’s Five Forces analysis for your records, and one person from the team must submit the deliverable to the assignment submission page by no later than the end of Workshop Two.

3/11/22, 4:39 PM Step 1: Porter’s Five Forces Analysis (Team) – 3WI2022 Virtuous Marketing (BADM-705-01B) – Indiana Wesleyan University

https://brightspace.indwes.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=161017&isprv=0&db=446207&grpid=161021&cfql=1 1/4

Step 1 Rubric (90 Points) Course: 3WI2022 Virtuous Marketing (BADM-705-01B)

Criteria Excellent Competent Needs Improvement

Inadequate/Faili ng

Criterion Score

First Force in

Porter’s Five

Force Analysis

/ 10

Second Force

in Porter’s Five

Force Analysis

/ 10

10 points

You

demonstrated

clear, insightful

critical thinking

and provided a

detailed analysis

of this force in

your Porter’s

Five Force

Analysis.

9 points

8-9 points

You

demonstrated

competent

critical thinking

and provided a

basic analysis of

this force in your

Porter’s Five

Force Analysis.

7 points

You

demonstrated

limited analysis

of this force in

your Porter’s

Five Force

Analysis.

6 points

0-6 points

You

demonstrated

little to no

analysis of this

force in your

Porter’s Five

Force Analysis.

10 points

You

demonstrated

clear, insightful

critical thinking

and provided a

detailed analysis

of this force in

your Porter’s

Five Force

Analysis.

9 points

8-9 points

You

demonstrated

competent

critical thinking

and provided a

basic analysis of

this force in your

Porter’s Five

Force Analysis.

7 points

You

demonstrated

limited analysis

of this force in

your Porter’s

Five Force

Analysis.

6 points

0-6 points

You

demonstrated

little to no

analysis of this

force in your

Porter’s Five

Force Analysis.

3/11/22, 4:39 PM Step 1: Porter’s Five Forces Analysis (Team) – 3WI2022 Virtuous Marketing (BADM-705-01B) – Indiana Wesleyan University

https://brightspace.indwes.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=161017&isprv=0&db=446207&grpid=161021&cfql=1 2/4

Criteria Excellent Competent Needs Improvement

Inadequate/Faili ng

Criterion Score

Third Force in

Porter’s Five

Force Analysis

/ 10

Fourth Force

in Porter’s Five

Force Analysis

/ 10

Fifth Force in

Porter’s Five

Force Analysis

/ 10

10 points

You

demonstrated

clear, insightful

critical thinking

and provided a

detailed analysis

of this force in

your Porter’s

Five Force

Analysis.

9 points

8-9 points

You

demonstrated

competent

critical thinking

and provided a

basic analysis of

this force in your

Porter’s Five

Force Analysis.

7 points

You

demonstrated

limited analysis

of this force in

your Porter’s

Five Force

Analysis.

6 points

0-6 points

You

demonstrated

little to no

analysis of this

force in your

Porter’s Five

Force Analysis.

10 points

You

demonstrated

clear, insightful

critical thinking

and provided a

detailed analysis

of this force in

your Porter’s

Five Force

Analysis.

9 points

8-9 points

You

demonstrated

competent

critical thinking

and provided a

basic analysis of

this force in your

Porter’s Five

Force Analysis.

7 points

You

demonstrated

limited analysis

of this force in

your Porter’s

Five Force

Analysis.

6 points

0-6 points

You

demonstrated

little to no

analysis of this

force in your

Porter’s Five

Force Analysis.

10 points

You

demonstrated

clear, insightful

critical thinking

and provided a

detailed analysis

of this force in

your Porter’s

Five Force

Analysis.

9 points

8-9 points

You

demonstrated

competent

critical thinking

and provided a

basic analysis of

this force in your

Porter’s Five

Force Analysis.

7 points

You

demonstrated

limited analysis

of this force in

your Porter’s

Five Force

Analysis.

6 points

0-6 points

You

demonstrated

little to no

analysis of this

force in your

Porter’s Five

Force Analysis.

3/11/22, 4:39 PM Step 1: Porter’s Five Forces Analysis (Team) – 3WI2022 Virtuous Marketing (BADM-705-01B) – Indiana Wesleyan University

https://brightspace.indwes.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=161017&isprv=0&db=446207&grpid=161021&cfql=1 3/4

Criteria Excellent Competent Needs Improvement

Inadequate/Faili ng

Criterion Score

Visual Model / 20

Quality of

Written

Narrative

about

Research

Sources

/ 10

20 points

19-20 points

You

demonstrated

clear, insightful

critical thinking

in the design of

your Porter’s

Five Forces

visual model.

18 points

17-18 points

You

demonstrated

competent

insightful critical

thinking in the

design of your

Porter’s Five

Forces visual

model.

16 points

14-16 points

You

demonstrated

limited critical

thinking in the

design of your

Porter’s Five

Forces visual

model.

13 points

0-13 points

You

demonstrated

little to no

critical thinking

in the design of

your Porter’s

Five Forces

visual model.

10 points

9-10 points

You

demonstrated

clear, insightful

critical thinking

and provided a

level of

exceptional

quality in your

written narrative

about your

research sources.

Your sentence

structure is

complete with

correct spelling,

punctuation, and

capitalization

and varied

diction and word

choices.

8 points

7-8 points

You

demonstrated

competent

critical thinking

and provided a

level of moderate

quality in your

written narrative

about your

research sources.

Your sentence

structure has

minor errors

(fragments, run-

ons) with correct

spelling,

punctuation, and

capitalization but

limited diction

and word

choices.

6 points

You

demonstrated

less than

competent

critical thinking

and provided a

level of limited

quality in your

written narrative

about your

research sources.

Your sentence

structure has

several errors in

sentence fluency

with multiple

fragments/run-

ons and poor

spelling,

punctuation,

and/or word

choice.

5 points

0-5 points

You

demonstrated

little or no

critical thinking

and provided a

level of minimal

quality in your

written narrative

about your

research sources.

Your sentence

structure has

serious and

persistent errors

in sentence

fluency, sentence

structure,

spelling,

punctuation,

and/or word

choice.

3/11/22, 4:39 PM Step 1: Porter’s Five Forces Analysis (Team) – 3WI2022 Virtuous Marketing (BADM-705-01B) – Indiana Wesleyan University

https://brightspace.indwes.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=161017&isprv=0&db=446207&grpid=161021&cfql=1 4/4

Total / 90

Overall Score

Criteria Excellent Competent Needs Improvement

Inadequate/Faili ng

Criterion Score

APA Citation / 10 10 points

9-10 points

Your assignment

has all sources

correctly cited

and is in APA

format.

8 points

7-8 points

Your assignment

lacks APA format

with several

sources

incorrectly cited.

6 points

Your assignment

lacks APA format

with many

sources

incorrectly cited

and/or not cited.

5 points

0-5 points

Your assignment

lacks APA format

with almost all

sources

incorrectly cited

and/or not cited.

Excellent 82 points minimum

Competent 73 points minimum

Needs Improvement 64 points minimum

Inadequate/Failing 0 points minimum

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