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today’s automotive customers – Study Room


Assignment Brief


The customer journey for today’s automotive customers is ever-evolving due to the advancements in technology and the ability of social media to empower the customer.


  • In your opinion, how has the customer journey changed and why do dealerships need to continually manage and improve the customer journey.
  • As a recent graduate, you have recently been appointed as the General Manager in a franchised dealership. Your Dealer Principal has requested you to outline what actions can be taken to improve the customer journey within the Dealership with particular reference to the rise of technology.
  • Approx. Word Count is 2,000 and students include references & material to bolster their opinion.


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