Using the case of Indian steel manufacturer Mittal Steel (Now ArcelorMittal), produce a report style essay.
Using the case of Indian steel manufacturer Mittal Steel (Now ArcelorMittal), produce a report style essay that evaluates the following areas of the firm’s internationalisation activity through the theoretical perspectives covered in the module: 1. Examine the internationalisation strategy of Mittal Steel since its foundation. Using the I-R framework, discuss what strategy describes best the company’s internationalisation path. 2. Mittal Steels resources and capabilities. Reflect upon the nature of Mittal Steel’s resources and capabilities to evaluate whether or how the company was able to overcome disadvantages typically associated with the Emerging Market Multinationals (E-MNCs). To enable comparison, build upon cases of Mittal Steel’s operations in a developing and a developed host market to evaluate relative strengths/weaknesses of Mittal Steel’s proprietary resources and capabilities in these markets. 3. Consider the timing around foreign market entry mode decisions of Mittal Steel. Identify the key benefits Mittal Steel was able to realise as a result of these decisions. You should select two instances where you can evaluate and learn from Mittal Steel’s failure or success.
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