What are the major marketing issues in the case? Include a summary of the main issues of the case, which is not a regurgitation of the facts but an analysis of them. Include a SWOT analysis.
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What are the major marketing issues in the case? Include a summary of the main issues of the case, which is not a regurgitation of the facts but an analysis of them. Include a SWOT analysis.
What key dynamics of the vaccine development must be considered to maintain a successful supply chain and deliver value? Why?
Recommend specific digital marketing efforts that may support the companys positive outcome during and after the pandemic.
Make final recommendations based on strategic marketing and digital marketing concepts covered during the semester. Specifically, what should Merck do next and why?
Use whatever additional sources you require as long as they help touch on marketing concepts. But do use the “Merck Covid 19 Vaccines” article as your main source of course.
I added another article we used so you can see a bit of what we touched on in class
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