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You are the Senior Manager of Data Analytics and Insights at a Fortune 500 company (Netflix, Nike, or Universal Studios). Your role is to revie


You are the Senior Manager of Data Analytics and Insights at a Fortune 500 company (Netflix, Nike, or Universal Studios). Your role is to revie

Business & Finance / Management

 Scenario

You are the Senior Manager of Data Analytics and Insights at a Fortune 500 company (Netflix, Nike, or Universal Studios). Your role is to review and interpret data in order to gain insights related to strategic business decisions.   

Instructions

Your organization recently sent out an internal employee survey. You have received data from this survey:

Survey Data.xlsx – attached below

For this assignment, you will write a paper in APA format in which you evaluate the survey data source, review, and analyze the related data. You will develop recommendations for the organization based on the data, which may include changes to employee guidelines, changes to the employee handbook, or training enhancements.

In addition to the analysis of data, you will:

  • Review how data sources can be utilized to make effective business decisions.
  • Discuss the barriers to interpreting data for business decisions.

NOTE – Be sure the document displays proper grammar, spelling, punctuation, and sentence structure.

Resources – all resources are attached below

Company information for Netflix, Nike, and Universal Studios:

Hoover’s Company Records. (2019). Netflix, Inc. profile.

Hoover’s Company Records. (2019). NIKE, Inc profile.

Hoover’s Company Records (2019). Universal Studios Company LLC profile

Netflix, Inc. Profile

100 Winchester Cir Los Gatos, CA 95032-1815 United States Phone: 1-408-540-3700 http://www.netflix.com

WELCOME

Hoover’s is the business information resource that delivers a unique combination of up-to-date data, broad coverage, and comprehensive information about companies, decision makers, and industries – along with powerful tools to put this information to work for your business. Hoover’s offers everything you need to successfully:

* Identify and evaluate potential sales leads, markets, and business partners * Deepen relationships with current customers * Assess competitive risks and eliminate threats * Build presentation-ready reports and customized lists of companies, industries, and decision makers

Unlike other business information providers, only Hoover’s has a full-time, in-house editorial and research team dedicated wholly to investigating, pinpointing, authenticating, and analyzing data to provide the most comprehensive, up-to-date information available on companies, industries, and executives.

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE i

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE ii

Table of Contents

Company Overview 1

Key Information 1

Key Financials 1

Company Rankings 2

Key People 2

Company Description 3

Company History 4

Industry Information 5

People 6

Employees 6

Board Members 6

Biographies 7

REED HASTINGS 7

TED SARANDOS 7

SPENCER NEUMANN 7

GREG PETERS 7

DAVID HYMAN 7

Company Financials 9

Financial Summary 9

Annual Income Statement 10

Quarterly Income Statement 11

Annual Balance Sheet 12

Quarterly Balance Sheet 13

Annual Cash Flow 14

Quarterly Cash Flow 15

Financial Market Data 16

Historical Financials 17

Competition 18

Competitors List 18

Competitive Landscape 18

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE 1

Company Overview

100 Winchester Cir Los Gatos, CA 95032-1815 United States Phone: 1-408-540-3700 http://www.netflix.com

Netflix is one of the world’s leading entertainment services with approximately 222 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can enjoy content virtually anywhere and anytime on any internet-connected screen–all without commercials. The company continues to offer DVD-by-mail service in the US. Netflix has over 220 million paid subscribers in more than 190 countries.

Key Information

DUNS Number 799646716 Location Type Parent/Headquarters Subsidiary Status No Manufacturer Yes Company Type Publicly Traded Company – Corporation Plant/Facility Size (Square Feet) 7,312.00 Owns/Rents Leases Accountant EY Total Employees 11,300 Employee Growth (1-3 years) 70% Employees At This Location 166 Year of Founding or Change in Control 1998 Primary Industry 1468: Radio Broadcasting & Programming Primary SIC Code 48419906: Subscription television services Primary NAICS Code 515210: Cable and Other Subscription Programming Tradestyle Netflix Latitude/Longitude 37.259603 / -121.962659

Key Financials

Fiscal Year-End December 2021 Sales (Actual) $29,697.84M 1-Year Sales Growth 18.81% Net Income $5,116.23M 1-Year Net Income Growth 85.28% Total Assets $44,584.66M Market Value $189,634.40M Prescreen Score Low Risk

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE 2

Company Rankings

115 in Fortune 1000 Revenue Rank (2021) 115 in Fortune 500 (2021)

Key People

Name Title

REED HASTINGS Chairman of the Board, Co-Chief Executive Officer TED SARANDOS Officer, Co-Chief Executive Officer SPENCER NEUMANN Chief Financial Officer GREG PETERS Officer, Chief Operating Officer DAVID HYMAN Officer, Secretary

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE 3

Company Description

Netflix operates as one operating segment. Its revenues are primarily derived from monthly membership fees for services related to streaming content to its members. Almost all of the company’s sales were generated from its streaming revenues. It offers a variety of streaming membership plans, the price of which varies by country and the features of the plan. The pricing on its plans ranged from the US dollar equivalent of $2 to $27 per month. The company expects that from time to time the prices of its membership plans in each country may change and may test other plan and price variations.

The company’s revenue in 2021 was $29.7 billion, an increase of 19% from $25.0 billion in 2020. The increase in revenues was due to the 11% growth in average paying memberships and a 7% increase in average monthly revenue per paying membership. The increase in average monthly revenue per paying membership resulted from our price changes and favorable fluctuations in foreign exchange rates. Net income for 2021 increased to $5.1 billion compared from the prior year with $2.8 billion. Cash held by the company at the end of fiscal 2021 decreased to $6.1 billion compared from the prior year with $8.2 billion. Cash provided by operations was $392.6 million. Investing and financing activities used $1.3 billion and $1.1 billion, respectively, mainly for acquisitions, repayments of debt and repurchases of common stock.

The Los Gatos, California-based Netflix has moved beyond the borders of the US to reach more than 190 countries.

In 2021, Netflix made its biggest acquisition by agreeing to buy Roald Dahl Story Co. for more than $700 million. The transaction will further grow Netflix’s intellectual property which can be exploited for film and TV shows. The move comes three years after Netflix signed a deal to create a slate of new animated productions based on the works of Dahl, including “Charlie and the Chocolate Factory,” “Matilda” and “The BFG.”

Netflix has spent increasing amounts of money on advertising, $1,669 million, $1,447 million and $1,879 million for the FY 2021, 2020, and 2019, respectively.

The company’s core strategy is to grow its streaming membership business globally within the parameters of its operating margin target. Netflix is continuously improving its members’ experience by expanding its content with a focus on a programming mix of content that delights members and attracts new members. In addition, the company is continuously enhancing its user interface and extending its streaming service to more internet- connected screens. Netflix’ members can download a selection of titles for offline viewing.

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE 4

Company History

Marc Randolph and Reed Hastings founded the DVD-by-mail service in 1997 as a challenge to Blockbuster Video. (Hastings said he got the idea after being hit with a $40 late fee from Blockbuster for failing to return his copy of Apollo 13, which was overdue by about a month.) The company launched its streaming service in 2007, placing a big (and eventually winning) bet on the popularity of accessing entertainment content via subscriptions over the internet. Netflix released its first original TV series, House of Cards, in 2013. The critically-acclaimed show was also a hit with audiences, putting the streaming company on the map as a producer of high quality content.

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE 5

Industry Information

Primary SIC Code 48419906: Subscription television services

Primary NAICS Code 515210: Cable and Other Subscription Programming

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE 6

People

Employees

Title Name Age Salary Bonus

Chairman of the Board, Co-Chief Executive Officer

REED HASTINGS — $650,000.00 —

Officer, Co-Chief Executive Officer

TED SARANDOS — — —

Chief Financial Officer SPENCER NEUMANN — $6.05M — Officer, Chief Operating Officer

GREG PETERS — — —

Officer, Secretary DAVID HYMAN — $5.50M —

Board Members

Title Name Age

Chairman of the Board, Co-Chief Executive Officer

REED HASTINGS —

Chairman of the Board MS. ABI KAMIL — Board Member MR. BRIAN KUBIK — Board Member JHOOD CAN — Board Member MR. MICHAEL GAINEY — Member Of The Board Of Directors MR. SKIP BATTLE —

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE 7

Biographies

REED HASTINGS

Chairman of the Board, President and Co-Chief Executive Officer

Salary: $650,000.00

Biography Mr. Reed Hastings serves as Chairman of the Board, President, Co-Chief Executive Officer of the Company. Mr. Hastings is an active educational philanthropist: he served on the California State Board of education from 2000 to 2004, and after receiving his B.A. from Bowdoin College in 1983 served in the Peace Corps as a high school math teacher in Swaziland. Mr. Hastings previously served on the board of Facebook, Inc. from 2011-2019.

TED SARANDOS

Officer, Co-Chief Executive Officer

SPENCER NEUMANN

Chief Financial Officer

Salary: $6.05M

Biography Mr. Spencer Adam Neumann serves as Chief Financial Officer of the Company. Spencer also worked at the private equity firms of Providence Equity Partners and Summit Partners. Additional positions at The Walt Disney Company, which he initially joined in 1992, included executive vice president of the ABC Televisions Network and CFO of the Walt Disney Internet Group. He is a member of the national board of directors of Make-A-Wish America. Spencer holds both a B.A. in economics and an M.B.A. from Harvard University.

GREG PETERS

Officer, Chief Operating Officer

DAVID HYMAN

Chief Legal Officer and Secretary

Salary: $5.50M

Biography Mr. David A. Hyman J.D. serves as Chief Legal Officer and Secretary of the Company. He has served in this capacity since 2002 and also serves as the Company’s Secretary. Prior to Netflix, Mr. Hyman was the General

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE 8

Counsel of Webvan, an online internet retailer, having previously held the role of senior corporate counsel. He also practiced law at Morrison & Foerster in San Francisco and Arent Fox in Washington, DC. Mr. Hyman earned his JD and Bachelor’s degrees from the University of Virginia.

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE 9

Company Financials

Financial Summary

Company Type Publicly Traded Company – Corporation NASDAQ:NFLX Parent/Headquarters

Fiscal Year-End December 2021 Sales (Actual) $29,697.84M 1-Year Sales Growth 18.81% 2021 Net Income $5,116.23M 1-Year Net Income Growth 85.28% Prescreen Score Low Risk

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE 10

Annual Income Statement

All amounts in millions of US Dollars except per share amounts.

Dec 2021 Dec 2020 Dec 2019 Dec 2018 Dec 2017 Revenue 29,697.84 24,996.06 20,156.45 15,794.34 11,692.71 Cost of Goods Sold 17,332.68 15,276.32 12,440.21 9,967.54 8,033.00 Gross Profit 12,365.16 9,719.74 7,716.23 5,826.80 3,659.71 Gross Profit Margin 41.64% 38.89% 38.28% 36.89% 31.30% SG&A Expense 3,896.77 3,304.85 3,566.83 2,999.76 1,867.32 Depreciation and Amortization — — — — — Operating Income 6,194.51 4,585.29 2,604.25 1,605.23 838.68 Operating Margin 20.86% 18.34% 12.92% 10.16% 7.17% Nonoperating Income — — — — — Nonoperating Expenses — — — — — Income Before Taxes 5,840.10 3,199.35 2,062.23 1,226.46 485.32 Income Taxes 723.88 437.95 195.32 15.22 (73.61) Net Income After Taxes 5,116.23 2,761.40 1,866.92 1,211.24 558.93

Continuing Operations 5,116.23 2,761.40 1,866.92 1,211.24 558.93 Discontinued Operations — — — — — Total Operations — — — — — Total Net Income 5,116.23 2,761.40 1,866.92 1,211.24 558.93 Net Profit Margin 17.23% 11.05% 9.26% 7.67% 4.78%

Diluted EPS from Continuing Operations — — — — — Diluted EPS from Total Operations — — — — — Diluted EPS from Total Net Income 11.24 6.08 4.13 2.68 1.25 Dividends Per Share — — — — —

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE 11

Quarterly Income Statement

All amounts in millions of US Dollars except per share amounts.

Quarter Ending Dec 2021 Sep 2021 Jun 2021 Mar 2021 Dec 2020 Revenue 7,709.32 7,483.47 7,341.78 7,163.28 6,644.44 Cost of Goods Sold 5,239.58 4,206.59 4,018.01 3,868.51 4,165.16 Gross Profit 2,469.74 3,276.88 3,323.77 3,294.77 2,479.28 Gross Profit Margin 32.04% 43.79% 45.27% 46.00% 37.31% SG&A Expense 1,190.50 957.74 938.82 809.71 1,038.10 Depreciation and Amortization — — — — — Operating Income 631.77 1,755.25 1,847.63 1,959.86 954.24 Operating Margin 8.19% 23.46% 25.17% 27.36% 14.36% Nonoperating Income — — — — — Nonoperating Expenses — — — — — Income Before Taxes 550.85 1,660.96 1,593.79 2,034.50 506.42 Income Taxes (56.58) 211.89 240.78 327.79 (35.74) Net Income After Taxes 607.43 1,449.07 1,353.01 1,706.72 542.16

Continuing Operations 607.43 1,449.07 1,353.01 1,706.72 542.16 Discontinued Operations — — — — — Total Operations — — — — — Total Net Income 607.43 1,449.07 1,353.01 1,706.72 542.16 Net Profit Margin 7.88% 19.36% 18.43% 23.83% 8.16%

Diluted EPS from Continuing Operations — — — — — Diluted EPS from Total Operations — — — — — Diluted EPS from Total Net Income 1.33 3.19 2.97 3.75 1.19 Dividends Per Share — — — — —

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE 12

Annual Balance Sheet

All amounts in millions of US Dollars except per share amounts.

Assets Dec 2021 Dec 2020 Dec 2019 Dec 2018 Dec 2017

Cash 6,027.80 8,205.55 5,018.44 3,794.48 2,822.80 Net Receivables 804.32 610.82 454.40 362.71 — Inventories — — — — — Other Current Assets — — — — — Total Current Assets 8,069.83 9,761.58 6,178.50 9,694.14 7,669.97 Net Fixed Assets 1,323.45 960.18 565.22 418.28 319.40 Other Noncurrent — — — — — Total Assets 44,584.66 39,280.36 33,975.71 25,974.40 19,012.74

Shareholder’s Equity Dec 2021 Dec 2020 Dec 2019 Dec 2018 Dec 2017

Preferred Stock Equity 0.00 0.00 0.00 0.00 0.00 Common Stock Equity 4,024.56 3,447.70 2,793.93 2,315.99 1,871.40 Total Equity 15,849.25 11,065.24 7,582.16 5,238.77 3,581.96 Shares Outstanding (M) 443.96 442.90 438.81 436.60 433.39

Liabilities Dec 2021 Dec 2020 Dec 2019 Dec 2018 Dec 2017

Accounts Payable 837.48 656.18 674.35 562.99 359.56 Short-Term Debt 699.82 499.88 — — — Other Current Liabilities 4,292.97 4,429.54 4,413.56 4,681.56 4,173.04 Total Current Liabilities 8,488.97 7,805.79 6,855.70 6,487.32 5,466.31 Long-Term Debt 14,693.07 15,809.10 14,759.26 10,360.06 6,499.43 Other Noncurrent 5,553.38 4,600.24 4,778.60 3,888.26 3,465.04 Total Liabilities 28,735.42 28,215.12 26,393.56 20,735.64 15,430.79

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE 13

Quarterly Balance Sheet

All amounts in millions of US Dollars except per share amounts.

Assets Quarter Ending Dec 2021 Sep 2021 Jun 2021 Mar 2021 Dec 2020 Cash 6,027.80 7,526.68 7,777.53 8,403.71 8,205.55 Net Receivables 804.32 782.35 775.22 807.04 610.82 Inventories — — — — — Other Current Assets — — — — — Total Current Assets 8,069.83 9,415.79 9,604.28 10,107.51 9,761.58 Net Fixed Assets 1,323.45 1,220.11 1,107.44 1,015.42 960.18 Other Noncurrent — — — — — Total Assets 44,584.66 42,739.86 40,970.97 40,123.01 39,280.36

Shareholder’s Equity Quarter Ending Dec 2021 Sep 2021 Jun 2021 Mar 2021 Dec 2020 Preferred Stock Equity 0.00 — — — 0.00 Common Stock Equity 4,024.56 3,852.53 3,721.25 3,600.08 3,447.70 Total Equity 15,849.25 15,314.62 13,863.87 12,884.08 11,065.24 Shares Outstanding (M) 443.96 442.95 442.60 443.38 442.90

Liabilities Quarter Ending Dec 2021 Sep 2021 Jun 2021 Mar 2021 Dec 2020 Accounts Payable 837.48 643.06 622.93 532.94 656.18 Short-Term Debt 699.82 699.47 699.13 698.79 499.88 Other Current Liabilities 4,292.97 4,110.96 4,197.87 4,297.96 4,429.54 Total Current Liabilities 8,488.97 8,049.25 7,832.89 7,961.77 7,805.79 Long-Term Debt 14,693.07 14,793.69 14,926.89 14,860.55 15,809.10 Other Noncurrent 5,553.38 4,582.30 4,347.32 4,416.61 4,600.24 Total Liabilities 28,735.42 27,425.24 27,107.10 27,238.93 28,215.12

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE 14

Annual Cash Flow

All amounts in millions of US Dollars except per share amounts.

Dec 2021 Dec 2020 Dec 2019 Dec 2018 Dec 2017 Cash & Cash Equivalents at Beginning of Year

8,238.87 5,043.79 3,812.04 2,822.80 1,467.58

Net Cash Provided by Operating Activities

392.61 2,427.08 (2,887.32) (2,680.48) (1,785.95)

Net Cash Provided by Investing Activities (1,339.85) (505.35) (387.06) (339.12) 34.33 Net Cash Privided by Financing Activities (1,149.78) 1,237.31 4,505.66 4,048.53 3,076.99 Net Increase/Decrease in Cash & Equivalents

(2,097.02) 3,159.03 1,231.28 1,028.93 1,325.37

Cash & Cash Equivalents at End of Year 6,055.11 8,238.87 5,043.79 3,812.04 2,822.80

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE 15

Quarterly Cash Flow

All amounts in millions of US Dollars except per share amounts.

Quarter Ending Dec 2021 Sep 2021 Jun 2021 Mar 2021 Dec 2020 Cash & Cash Equivalents at Beginning of Year

7,552.97 7,804.62 8,436.45 8,238.87 8,422.28

Net Cash Provided by Operating Activities

(403.27) 82.38 (63.76) 777.27 (137.67)

Net Cash Provided by Investing Activities (954.33) (188.63) (111.28) (85.62) (146.40) Net Cash Privided by Financing Activities (136.02) (81.55) (480.27) (451.93) 33.99 Net Increase/Decrease in Cash & Equivalents

(1,493.62) (187.81) (655.31) 239.72 (250.08)

Cash & Cash Equivalents at End of Year 6,055.11 7,552.97 7,804.62 8,436.45 8,238.87

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE 16

Financial Market Data

Current Information

Last Close (04-Feb-2022) $410.17 Price/Sales Ratio 6.55 52-Week High $700.99 Price/Book Ratio 11.96 52-Week Low $351.46 Price/Earnings Ratio 38.00 60-Month Beta 0.98 Price/Cash Flow Ratio 495.42 Market Cap $189,634.40M Return on Assets 12.20% Shares Outstanding 443.96M Return on Equity 38.02% Dividend Rate — Current Ratio 0.95 Dividend Yield — Long-Term Debt/Equity 0.93 # of Institutional Holders 1,452 % Owned by Institutions 73.97% Latest Short Interest Ratio — Latest Net Insider Transactions —

Growth 12 Month 36 Month 60 Month

Revenue Growth 18.81% 23.43% 27.45% EPS Growth 84.87% 61.27% 92.07% Dividend Growth — — —

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE 17

Historical Financials

Income Statement

Year Revenue ($M) Net Income ($M) Net Profit Margin

Dec 2021 29,697.84 5,116.23 17.23% Dec 2020 24,996.06 2,761.40 11.05% Dec 2019 20,156.45 1,866.92 9.26% Dec 2018 15,794.34 1,211.24 7.67% Dec 2017 11,692.71 558.93 4.78%

2021 Year-End Financials

Debt Ratio 92.71% Return on Equity 38.02% Cash ($M) 6,027.80 Current Ratio 0.95 Long-Term Debt ($M) 14,693.07 Shares Outstanding (M) 443.96 Dividend Yield — Dividend Payout — Market Cap ($M) 189,634.40

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE 18

Competitors List

Company Gross Revenue Employees

Amazon.com, Inc. (Top Competitor) $469,822.00M 1,608,000 Block, Inc. $17,661.20M 5,477 Central European Media Enterprises Ltd $691.03M 1 Charter Communications, Inc. $51,682.00M 96,100 CINEWORLD GROUP PLC $852.30M 30,431 Crown Media Holdings, Inc. $158.50M 208 Dropbox, Inc. $2,157.90M 2,760 Echostar Corporation $1,985.72M 2,400 Former Charter Communications Parent, Inc. — 23,800 GoEasy Ltd $498.42M 1,800 Google LLC $2,151.91M 83,353 Home Box Office, Inc. $772.32M 2,000 Hulu, LLC $457.85M 2,350 Loon LLC (Top Competitor) $44.81M 109 Msg Networks Inc. $685.80M 472 Pandora Media, LLC $1.47M 1,938 ProSiebenSat.1 Media SE $5,086.24M 7,956 Redbox Automated Retail, LLC (Top Competitor) $7,658.94M 2,225 Showtime Networks, Inc. $347.70M 600 SPOTIFY TECHNOLOGY S.A. $177,914.00 Starz Acquisition LLC $1,028.94M 772 The Data Company Inc $286,610.00 7 Time Warner Cable Enterprises LLC $8,604.69M 16,000 Tivo Solutions Inc. $98.28M 46 Tubemogul, Inc. $119.14M 577 Wideopenwest, Inc. $725.70M 2,200

Competitive Landscape

Companies listed are Top Competitors.

Key Numbers Netflix, Inc. Amazon.com, Inc.

Loon LLC Redbox Automated Retail, LLC

Annual Sales ($M) $29,697.84M $386,064.00M — — Employees 11,300 — — — Market Cap ($M) $189,634.40M $1,517,116.89M — —

Profitability Netflix, Inc. Amazon.com, Inc.

Loon LLC Redbox Automated Retail, LLC

Gross Profit Margin 41.64% 24.41% — — Pre-Tax Profit 19.67% 6.26% — — Net Profit Margin 17.23% 5.53% — —

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE 19

Return on Equity 38.02% 27.44% — — Return on Assets 12.20% 7.81% — — Return on Invested Capital 18.52% 14.71% — —

Valuation Netflix, Inc. Amazon.com, Inc.

Loon LLC Redbox Automated Retail, LLC

Price/Sales Ratio 6.55 3.36 — — Price/Earnings Ratio 38.00 58.51 — — Price/Book Ratio 11.96 12.58 — — Price/Cash Flow 495.42 28.11 — —

Operations Netflix, Inc. Amazon.com, Inc.

Loon LLC Redbox Automated Retail, LLC

Days of Sales Outstanding 8.7 21.4 — — Inventory Turnover — 13.2 — — Days of Cost of Goods Sold in Inventory — 27.7 — — Asset Turnover 0.7 1.4 — — Net Receivables Turnover Flow 42.0 17.0 — — Effective Tax Rate 12.39% 11.84% — —

Financial Netflix, Inc. Amazon.com, Inc.

Loon LLC Redbox Automated Retail, LLC

Current Ratio 0.95 1.05 — — Quick Ratio 0.80 0.86 — — Leverage Ratio 2.81 3.44 — — Total Debt/Equity 0.97 0.90 — — Interest Coverage 8.63 15.68 — —

Per Share Data Netflix, Inc. Amazon.com, Inc.

Loon LLC Redbox Automated Retail, LLC

Earnings Per Share $11.55 $42.64 — — Dividend Per Share — — — — Cash Flow Per Share $0.86 $106.42 — — Working Capital Per Share -$0.94 $28.66 — — Long-Term Debt Per Share — — — — Book Value Per Share $35.70 $237.73 — — Total Assets Per Share $100.42 $754.03 — —

Growth Netflix, Inc. Amazon.com, Inc.

Loon LLC Redbox Automated Retail, LLC

12-Month Revenue 18.81% 37.62% — — 12-Month Net Income 85.28% 84.08% — — 12-Month EPS Growth 84.87% 81.79% — —

HOOVERS.COM866-541-3770 • March 9, 2022 • PAGE 20

12-Month Dividend Growth — — — — 36-Month Revenue 23.43% 29.48% — — 36-Month Net Income 61.65% 91.59% — — 36-Month EPS Growth 61.27% 89.47% — — 36-Month Dividend Growth — — — —

Reproduced with permission of copyright owner. Further reproduction prohibited without permission.

,

Nike Communications, Inc Profile

75 Broad St Rm 815 New York, NY 10004-3233 United States Phone: 1-646-654-3400 http://www.nikecomm.com

WELCOME

Hoover’s is the business information resource that delivers a unique combination of up-to-date data, broad coverage, and comprehensive information about companies, decision makers, and industries – along with powerful tools to put this information to work for your business. Hoover’s offers everything you need to successfully:

* Identify and evaluate potential sales leads, markets, and business partners * Deepen relationships with current customers * Assess competitive risks and eliminate threats * Build presentation-ready reports and customized lists of companies, industries, and decision makers

Unlike other business information providers, only Hoover’s has a full-time, in-house editorial and research team dedicated wholly to investigating, pinpointing, authenticating, and analyzing data to provide the most comprehensive, up-to-date information available on companies, industries, and executives.

HOOVERS.COM866-541-3770 • March 8, 2022 • PAGE i

HOOVERS.COM866-541-3770 • March 8, 2022 • PAGE ii

Table of Contents

Company Overview 1

Key Information 1

Key Financials 1

Key People 2

Industry Information 3

People 4

Employees 4

Board Members 4

Biographies 5

NINA KAMINER 5

ALLEN COHEN 5

Company Financials 6

Financial Summary 6

Competition 7

Competitors List 7

HOOVERS.COM866-541-3770 • March 8, 2022 • PAGE 1

Company Overview

75 Broad St Rm 815 New York, NY 10004-3233 United States Phone: 1-646-654-3400 http://www.nikecomm.com

If you have to ask “how much?” you aren’t the target audience for clients of Nike Communications. The agency — named after the Greek goddess of victory — provides public relations and marketing services specializing in the promotion of luxury goods and premium lifestyle products. The agency’s promotions can consist of celebrity endorsements, inclusion of products in the Oscar Baskets (as in Academy Awards), or product placement. Other services include press relations, media training, product launch programs, brand revitalization, and miscellaneous publicity duties. Clients include Esprit, Montblanc, Moët & Chandon, and Rosewood Hotels & Resorts.

Key Information

DUNS Number 609393012 Location Type Subsidiary Status Yes Manufacturer No Company Type Plant/Facility Size (Square Feet) 5,000.00 Owns/Rents Rents Accountant Total Employees 28 Employee Growth ( ) Employees At This Location Year of Founding or Change in Control 1984 Primary Industry 1059: Public Relations Services Primary SIC Code 87430000: Public relations services Primary NAICS Code 541820: Public Relations Agencies Tradestyle Public Relations and Digital Communications Latitude/Longitude 40.704638 / -74.011429

Key Financials

Fiscal Year-End Sales (Modelled) $8.38M Net Income Prescreen Score Low Risk

HOOVERS.COM866-541-3770 • March 8, 2022 • PAGE 2

Key People

Name Title

NINA KAMINER President ALLEN COHEN Chief Operating Officer

HOOVERS.COM866-541-3770 • March 8, 2022 • PAGE 3

Industry Information

Primary SIC Code 87430000: Public relations services

Primary NAICS Code 541820: Public Relations Agencies

HOOVERS.COM866-541-3770 • March 8, 2022 • PAGE 4

People

Employees

Title Name Age Salary Bonus

President NINA KAMINER — — — Chief Operating Officer ALLEN COHEN — — —

Board Members

Title Name Age

Board of Directors MR. FRANK WILSON —

HOOVERS.COM866-541-3770 • March 8, 2022 • PAGE 5

Biographies

NINA KAMINER

President

ALLEN COHEN

Chief Operating Officer

HOOVERS.COM866-541-3770 • March 8, 2022 • PAGE 6

Company Financials

Financial Summary

Company Type —

Fiscal Year-End September 2021 Sales (Modelled) $8.38M 1-Year Sales Growth –% 2021 Net Income — 1-Year Net Income Growth –% Prescreen Score Low Risk

HOOVERS.COM866-541-3770 • March 8, 2022 • PAGE 7

Competitors List

Company Gross Revenue Employees

D’Orazio & Associates, Inc. (Top Competitor) $1.01M 4 Halo Branded Solutions, Inc. (Top Competitor) $600.58M 1,737 Havas Formula, LLC $24.66M 100 Inventa Sales & Promotions Inc (Top Competitor) $10.38M 50 Startsampling, Inc. $2.33M 60

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